Or: “PediaSure: Why Not? Part II”
Late on the evening of August 15, I picked up a brochure in a pediatrician’s waiting room.
“Live 1-on-1 nutritional support for picky eating problems. Dietitians available 24/7,” it declared.
“Has picky eating taken over? We’ll help you take back the table and build lifelong healthy eating habits,” the headlines continued.
Then I saw it: “PediaSure Feeding Expert.” The hackles rose on the back of my neck.
“‘Feeding Expert,’ indeed,” thought I. “Like Jack Daniels offering a free helpline for alcoholics. Their answer to the problem is probably along the lines of ‘the hair of the dog that bit you.’ PediaSure is a short-term ‘solution’ that makes the problem worse.”
I have an adversarial relationship to PediaSure, you see.
Admittedly it’s a one-sided relationship. It’s like David and Goliath, but Goliath isn’t aware of David. Few, in fact, know that this David…