To Melissa G., the Recessionary Grocery Shopper / Part II: Two Choices of the American Every Mom

Oct 5, 2009 by

Melissa G. represents the average American grocery shopper (as targeted by Campbell Foods) during the current recession, according to a Sept. 7 article in Advertising Age.

Dear Melissa, Cambellsvisitsscan

You have no reason to listen to me. I’d be pretty surprised if you took to heart anything I have to say. Actually, I don’t see that you even have much choice about it.

Since those nice folks at Campbell Soup came out, and acted like you were doing a great job as a mom, and declared you the representative of their target market, it’s a little like being crowned queen.

read more

To Melissa G., the Recessionary Grocery Shopper: The Official Kid-Will-Eat-It Guidelines

Oct 1, 2009 by

Dear Melissa G.,

Congratulations! You have been named “ground zero for the new austerity” by one of our food industry giants, according to an article I just read in Advertising Age.  Industrial edibles manufacturers, scrambling to keep their profits up while consumers like you look for ways to spend less, are taking a hard look at you, the average grocery shopper, and how you think and behave.  Melissa, you represent today’s Every Mom:  the very picture of the grocery-shopping parent. You are the bull’s eye of the target for processed food manufacturers in this economic downturn.

It’s quite an honor, and a responsibility, a sacred destiny even, Every Mom. The wellbeing of the American child is in your hands.

While Campbell Soup was analyzing your habits and attitudes…

read more

Dr. Vincent Boggio’s recommendations on losing weight for French kids

Aug 23, 2009 by

ParisMarketFruitDSC_6832HEALTHY EATING IN FRANCE is pure temptation when you see such gorgeous fresh produce, offered here at a Sunday morning outdoor market in Paris. — photo by Anna Migeon

“What do I do? My child is fat,*” French parents are starting to ask.

French pediatrician Vincent Boggio of has published two books (Que Faire? Mon Enfant est Trop Gros*, 2004, and La Methode Papillote, 2008 ) to answer that question. His method for weight loss designed for children, with the support of their parents, is simple:

1. Walk 30 minutes a day,

2. Eat only during meals,

3.

read more

She—or He—Who Must Be Obeyed: why children should learn to tune in to their own bodies

Jun 3, 2009 by

Banksy-caveman

art by Banksy

I imagine that early humans figured out what was edible by trial and error. Someone ate something, and it tasted terrible, or he got sick or even died. I imagine that laying that groundwork was a long, costly process.

Later, Science came along and figured out more, refining our knowledge of how our bodies work and what they need to function. Science also has come up with loads of its own custom edibles.

Even today, though, Science produces contradictory evidence and goes back on its statements. Science remains somewhat ignorant, along with the rest of us.  What to eat has become a more and more complicated question.

read more